Worldwide Leisure Brand
This client, who we have had the pleasure of working with for some thirty years, is one of the most famous household brands known throughout the world. The print requirements cover direct mail, marketing collateral, security print, POS, packaging and promotional items. Timescales are invariably extremely tight and the integrity of the brand is paramount.
With many different contacts to deal with our Account Management team have to be extremely disciplined in order to meet & exceed the demands of each individual. We also support them with a full stocking & distribution solution and time specific, variable data campaigns that are a critical part of their revenue generation.
The length of the relationship is a testament to the outstanding levels of service we provide for this global brand.
UK Retail/Hospitality Multisite
We have organised the provision and management of the marketing collateral for this group for over twenty five years. Their marketing and POS requirements are extremely complex and also time sensitive. Combining this with the large number of individually profiled locations that we have to pick, pack & distribute to then our attention to detail has to be spot on. The requirements of each location are managed through an on-line system we designed and this also allows their field based support staff to call off stock 24/7.
Our account management team plays a pivotal role supporting their marketing teams by organising their promotions within tight timescales. Each individual brand requires close focus as we manage the supply chain and complete the fulfilment & distribution from our warehouse in Manchester.
UK Manufacturing Organisation
The demands upon the marketing team for this client were considerable meaning that they didn’t have enough time to do everything effectively. Our solution offered them complete transparency of the supply chain based upon an open book arrangement. This allowed them to concentrate on the strategy and marketing of the business whilst we completed the print procurement and management. At the outset a complete review of their print needs allowed us to establish an improved way of working and a reduction in their print costs based upon agreed margins. Now they can concentrate on their core business with the confidence that they have full visibility of how we are adding value to their business.